The Story of Something White

The idea for Something White started with two high school friends who moved from Cleveland to Chicago after college to get a taste of the big city. One Saturday morning, while brunching on their favorite Bread Pudding Pancakes on Southport Ave, they started talking about opening a shop in their hometown. This was a theme they'd hit on since their high school days, with ideas ranging from book stores to bakeries. But when opening a bridal shop was put on the table, they knew they'd hit on something special. About a year‐and‐a‐half of research and planning ensued and ultimately resulted in Something White! 

Something White opened in June of 2010 and the shop quickly became one of the best bridal shops in Cleveland, OH. Brides Magazine solidified what customers and designers were saying by naming Something White one of the best bridal shop in the United States- an honor they strive to uphold with every appointment. 

Here at Something White we believe in creating an environment and an appointment that is relaxed and productive while having fun! We love fashion and we love wedding gowns and we especially love how the right wedding gown can make a bride feel confident, beautiful and excited all at the same time! We take one appointment at a time and we strive to get to know our brides and their wedding visions before they set foot in the shop.